Gravity Records offers a management-led approach to our artists and their teams, providing holistic insight into all aspects of artist development.

The increasingly-fragmented nature of music consumption calls for tailored strategies for identifying and engaging an audience.

Artists can take more control over their creative vision than ever before. Being able to manage and market that, from infancy to global campaigns, is a delicate process - one where patience and strategy are needed in equal measure, and that is something Gravity delivers. We believe there should never be an excuse to not fulfil an artist’s potential.

Having cultivated longstanding relationships with EMI presidents Jo Charrington & Rebecca Allen, as well as head of A&R Rich Castillo, the label became an obvious partner for the venture.

EMI were keen to bring in not just a team, but a functioning ecosystem, with successful experience in developing artists, managing campaigns, and building business around every aspect of an artist’s career.