In 2023, Gravity partnered with Flower Up creator Alex Evans.

Based in London, Flower Up was founded in 2017, and provides a host of creative services to record labels and musicians.

Specialising in the fields of photography, design, animation, film and visual arts, Flower Up is a one-stop-shop, producing outstanding creative content and digital strategy.

More than ever, music is a visual industry. Partnering with a creative team became an obvious and important move for Gravity.

Together, Gravity and Flower Up provide creative and digital strategy for our own clients, as well as offering our services to external teams and labels.

Visit Flower Up
Visit Flower Up

We have developed a structure at Gravity to help our talent succeed. We expand opportunity and hone potential, helping to define the careers of not just our own clients, but of those who become involved with Gravity’s roster.

The role of a manager has changed significantly over the past decade. A modern day campaign requires our attention across the fundamental aspects of traditional management, but also now all A&R, marketing and sales conversations, both domestically and on an international scale. By being so inexorably linked to every facet of a label campaign the movze to records has become a natural next step for Gravity. Communication is paramount. We have seen first hand, especially in a post-Covid world, the gaps that can form in label campaigns with so many moving parts.
Our team knows how to resolve and fill those gaps. The communication and attention to detail we can bring into a label situation is an extension of how we operate as a management team. Artists are taking more control over their creative vision than ever before. Being able to manage and market that, from infancy to global campaigns, is a delicate process - one where patience and strategy are needed in equal measure, and that is something Gravity delivers. We believe there should never be an excuse to not fulfil an artist’s potential.